Why collaborate with a professional writer?
for the Public Relations, Public Affairs, Business, Legal and Influencer Communities
High-authority Content Writing That Earns Trust And Inspires Action
Having a solid relationship with a freelance journalist helps a PR agency meet high-volume, high-quality content demand. Partner with me for on-call access to a seasoned media writer who is responsive to your needs and focused on your success. You provide reference materials, key points and angle; I expertly structure and spin the story to meet editorial guidelines and maximize interest.
With decades of involvement in government and advocacy at the state and national levels, I am uniquely qualified to persuasively convey the merits of your legislative agenda to decision makers in Austin and Washington DC. I worked under the Texas Capitol dome for years and learned from some of the best lobbyists in the game. My instincts are honed by broad deep, experience interacting with legislative, executive, and regulatory leaders in a wide spectrum of industries.
Creating and maintaining a favorable impression of your organization among all stakeholders, internal and external, requires clear communication consistent with your branding, and with themes and messaging tailored to your specific audience. I know how to present your story in a way that encourages shareholders, builds credibility and trust among the media, increases visibility and reach, and gains exposure beyond existing networks.
Legal case presentation and publicity is a highly specialized field. I have written winning opening statements and closing arguments for dozens of elite attorneys nationwide, as well as highly persuasive settlement presentations and disclosure statements contributing to multi-million dollar settlements. You do the legal work; let me help frame your story, then raise awareness of your expertise and successes in blog posts, case studies, articles for legal publications, speeches, and seminar presentations.
Showcase your knowledge, insights, and expertise. Being published distinguishes you from your peers and establishes you as an authority in your field. It builds your brand extends your reach, generation leads, and attracts opportunities for speaking and panels. In the age of self-publishing, innovators and thought leaders with little time to write are turning to ghostwriters to move projects off the back burner.
Effective communication is essential to all business success. Knowledge, targeting, timing and strategies are crucial, but they will fail without the ability to get your point across. The need to persuade, appease, excite, reassure, motivate, deter or otherwise inspire a target audience is common to all business endeavors.
That’s what Paradigm/Shift is all–about the art of skillfully and thoughtfully selecting words and combining them in a way that commands attention, wins respect, and shapes opinions that align with your business goals.
Sondra Williamson, the firm’s creative force, has decades of experience writing for lobby and public relations firms, businesses, attorneys, trial consultants, professional groups, educational institutions, and state and national policymakers.
Her work has covered a broad spectrum of issues, including business and commerce, criminal justice, economic development, education, energy, engineering, finance, healthcare and pharmaceuticals, insurance, manufacturing, technology, transportation, water and wastewater, and professional sports and entertainment.
Sondra is on call to support you with clear, concise content and technical writing, appropriate to your targeted audience and reflecting your personal style.
I have worked with Sondra Williamson for several years. Her ability to communicate, not only through her writing, but more importantly, through her sense of empathy, compassion and understanding is paramount. Sondra is a bright, insightful and kind woman. I am proud to recommend her.
Sondra has a unique ability to digest complex material and issues very quickly, and weave key case points into a story that engages and motivates jurors. I've worked with her on dozens of cases and projects, and my clients have always been pleased with her work.
Exceptional! Sondra’s services are a cost-effective way of maximizing your case’s value. Her written work is outstanding and her intelligence, legal acumen and compassion serve her well in promptly completing whatever task you throw at her.
Sondra has been very helpful to our firm in developing press releases as well as preparing for interviews with local and national media. She’s always made time to assist us on short notice. I would not hesitate to use her services in the future.
If you are interested in learning more about how our professional writing and communications services can benefit your firm, I would love to hear from you.
©2024 Paradigm/Shift. Sondra Williamson – Austin, TX – Professional Writing Services
