paradigm/Shift. We change minds.

Effective communication is essential to all business success. Knowledge, targeting, timing and strategies are crucial, but they will fail without the ability to get your point across. The need to persuade, appease, excite, reassure, motivate, deter, or otherwise inspire a target audience is common to all business endeavors.

That’s what Paradigm/Shift is all about—the art of skillfully and thoughtfully selecting words and combining them in a way that commands attention, wins respect, and shapes opinions that align with your business goals.

As the firm’s creative force, I have decades of experience writing for public relations agencies, lobby and public affairs firms, business and industry, attorneys and trial consultants, professional groups, educational institutions, and state and national policymakers.

My work has covered a spectrum of issues, including business and commerce, criminal justice, economic development, education, energy, engineering, finance, health care, pharmaceuticals, insurance, manufacturing, technology, transportation, water and wastewater, and professional sports and entertainment.

I am on call to support you with clear, concise content and technical writing, appropriate to your targeted audience and reflecting your personal style.